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Bulk SMSBulk SMS Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
Bulk Messaging has been used for mLearning (Mobile Learning) by academic institutions such as the University of Pretoria to provide general administrative and motivational support for rural students. Bulk Messaging is managed using bulk SMS software or bulk messaging and aggregation services such as Internet Payment eXchange (IPX) from Swedish company Ericsson.
HostingA web hosting service is a type of Internet hosting service that allows individuals and organizations to make their own website accessible via the World Wide Web.
Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center, called colocation.
IVRInteractive Voice Response (IVR) product, interactive technology that allows a computer to detect voice and keypad inputs. IVR technology is used extensively in telecommunications, but is also being introduced into automobile systems for hands-free operation. Current deployment in automobiles revolves around satellite navigation, audio and mobile phone systems. In telecommunications, IVR allows customers to access a company's database via a telephone touchtone keypad or by speech recognition, after which they can service their own enquiries by following the instructions. IVR systems can respond with pre-recorded or dynamically generated audio to further direct users on how to proceed. IVR systems can be used to control almost any function where the interface can be broken down into a series of simple menu choices. In telecommunications applications, such as customer support lines, IVR systems generally scale well to handle large call volumes.
It has become common in industries that have recently entered the telecom industry to refer to an Automated Attendant as an IVR. The terms Automated Attendant and IVR are distinct and mean different things to traditional telecom profe
Mobile contentMobile content is any type of media which is viewed or used on mobile phones, like ringtones, graphics, discount offers, games, and movies. As mobile phone use has grown since the mid 1990s, the significance of the devices in everyday life has grown accordingly. Owners of mobile phones can now use their devices to make calendar appointments, send and receive text messages (SMS), listen to music, watch videos, shoot videos, redeem coupons for purchases, view Microsoft Word documents, and so forth. The use of mobile content has grown accordingly.
Modern mobile phones can take photographs with a few million pixels. The Nokia N93 can create videos of comparable resolution to a DVD, storing up to 90 minutes on the phone memory.
Mobile content can also refer to text or multimedia hosted on websites, which may either be standard internet pages, or else specific mobile pages.
SMSShort Message Service or Silent Messaging Service (SMS) is a communication service standardized in the GSM mobile communication system, using standardized communications protocols allowing the interchange of short text messages between mobile telephone devices. SMS text messaging is the most widely used data application on the planet, with 2.4 billion active users, or 74% of all mobile phone subscribers sending and receiving text messages on their phones. The SMS technology has facilitated the development and growth of text messaging. The connection between the phenomenon of text messaging and the underlying technology is so great that in parts of the world the term "SMS" is used as a synonym for a text message or the act of sending a text message, even when a different protocol is being used.
SMS as used on modern handsets was originally defined as part of the GSM series of standards in 1985 as a means of sending messages of up to 160 characters (including spaces), to and from GSM mobile handsets. Since then, support for the service has expanded to include other mobile technologies such as ANSI CDMA networks and Digital AMPS, as well as satellite and landline networks. Most SMS messages are mobile-to-mobile text messages, though the standard supports other types of broadcast messaging as well.
SMS gatewaySMS gateway is a device or service offering SMS transit, transforming messages to mobile network traffic from other media, or vice versa, allowing transmission or receipt of SMS messages with or without the use of a mobile phone. Typical use of a gateway would be to forward simple e-mail to a mobile phone recipient.
WAP PortalWireless Application Protocol (commonly referred to as WAP) is an open international standard for application-layer network communications in a wireless-communication environment. Most use of WAP involves accessing the mobile web from a mobile phone or from a PDA.
A WAP browser provides all of the basic services of a computer-based web browser but simplified to operate within the restrictions of a mobile phone, such as its smaller view screen. Users can connect to WAP sites: websites written in, or dynamically converted to, WML (Wireless Markup Language) and accessed via the WAP browser.
Before the introduction of WAP, service providers had extremely limited opportunities to offer interactive data services, but needed interactivity to support now-commonplace activities such as:
* Email by mobile phone
* Tracking of stock-market prices
* Sports results
* News headlines
* Music downloads
WAP PushWAP Push has been incorporated into the specification to allow WAP content to be pushed to the mobile handset with minimum user intervention. A WAP Push is basically a specially encoded message which includes a link to a WAP address.
WAP Push is specified on top of WDP; as such, it can be delivered over any WDP-supported bearer, such as GPRS or SMS. Most GSM networks have a wide range of modified processors, but GPRS activation from the network is not generally supported, so WAP Push messages have to be delivered on top of the SMS bearer.
On receiving a WAP Push, a WAP 1.2 or later enabled handset will automatically give the user the option to access the WAP content. This is also known as WAP Push SI (Service Indication).
The network entity that processes WAP Pushes and delivers them over an IP or SMS Bearer is known as a Push Proxy Gateway (PPG).
WEB portalA WEB portal presents information from diverse sources in a unified way. Apart from the standard search engine feature, web portals offer other services such as e-mail, news, stock prices, information, databases and entertainment. Portals provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications and databases, which otherwise would have been different entities altogether.